Ahmed Al-Khateeb, the Saudi Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, held a workshop event on May 24, 2025, to introduce the 2025 edition of the "Saudi Summer" program, which has as its theme "Color Your Summer."
More than 120 partners from the Kingdom's tourist ecosystem, including both public and business sector leaders, came together for the event. In order to accomplish the program's objectives and optimize its effects on the economy and tourism, the workshop promoted cooperation for the forthcoming summer season.
The Saudi Summer program, which will run from May to September 2025, will include six different locations, ranging from the chilly, picturesque highlands of Taif, Al-Baha, and Aseer to the moderate-climate seaside getaways of Jeddah and the Red Sea.
Among the main attractions are the Esports World Cup (EWC), which takes place in Riyadh from July to August, and the vibrant Jeddah and Aseer Seasons, which provide a variety of events, activities, and marketing initiatives.
