Ula made history by taking home three categories from the 2025 World Travel Awards, solidifying its standing as one of the best places to visit in the area.
The historic city in northwest Saudi Arabia was recognized as the Leading Cultural Tourism Project in the Middle East, the Leading Festival and Event Destination in the Middle East, and the Leading Cultural Tourism Project in Saudi Arabia.
After receiving the same accolades in 2024 and the title of Middle East's Leading Cultural Tourism Project in 2023, AlUla's remarkable run was further cemented by the triple success.
AlUla, a natural wonder with a long history, enthralls tourists with its desert vistas and distinctive rock formations, creating an untouched work of Arabian beauty.
Its prehistoric rock art shows abstract shapes, animals, and people, illuminating the early occupants' social, cultural, and religious lives.
200,000 years of human presence and 7,000 years of civilizations are depicted in AlUla's history through immersive experiences and a varied schedule of events called AlUla Moments.
