Under the motto "ʿIzzna bi ṭabʿna" (Our Pride is in Our Nature), the General Entertainment Authority (GEA), headed by Chairman Turki Alalshikh, yesterday presented the official identity for the Kingdom's 95th National Day, which will be observed on September 23.
With its emphasis on deeply ingrained qualities that characterize the Saudi people—from ambition and charity to sincerity and tenacity—the new identity reflects 95 years of national pride and respect.
The motto highlights the characteristics that have shaped Saudi character from birth, qualities that have improved the Kingdom's reputation internationally and strengthened its social fabric.
While honoring past and fundamental principles that have molded Saudi Arabia's present and will continue to define its future, the campaign seeks to promote a stronger sense of belonging.
Alalshikh urged all public and private organizations to embrace the new brand on all channels.
Details on how to use the identity both visually and verbally, including permitted colors, typefaces, slogans, hashtags, and branding applications, are provided in the official design guide, which can be accessed at nd.gea.gov.sa.
In order to maintain a consistent visual identity throughout National Day celebrations, the branding package also contains patterns, graphics, design templates, and video production standards for use across digital, print, and goods.
