Turki Alalshikh, the chairman of the General Entertainment Authority (GEA), stated that in just 13 days since its October 10 start, Riyadh Season 2025 had drawn one million visitors.
Major international events have been held throughout the season since it began, garnering widespread interest from both domestic and international viewers. It began with a grand international parade that was planned in partnership with the American company Macy's. This was a first-of-its-kind spectacle that combined creative performance with visual magnificence.
Other events on the schedule were the Six Kings Slam tennis competition, which featured top talents in an exciting setting, and the Joy Forum 2025, which brought together some of the most well-known entertainment leaders and producers in the world.
