TOURISE and Globant launch Agentic Tourisman AI-driven model reshaping the future of travel

A new white paper by TOURISE and Globant, with input from Kearney, introduces Agentic Tourism, an AI-powered model transforming how destinations, operators, and travelers interact. Titled “Tourism’s AI Takeover: Reinventing Travel through Agentic Tourism,” the report envisions a smarter, more seamless, and human-centered travel experience. 

Released ahead of the TOURISE Summit in Riyadh (Nov 11–13, 2025), it guides leaders on using AI across five areas—experience, operations, sustainability, wellbeing, and economic growth. Agentic Tourism features autonomous AI agents under human oversight to improve satisfaction, reduce delays, support sustainability, and unlock new value.

The framework identifies five core AI agent roles:

Experience Maximizer – personalizes and updates itineraries in real time.

Operations Optimizer – improves efficiency by managing staff, resources, and services.

Regeneration Guardian – ensures travel practices remain sustainable and environmentally responsible.

Wellness Agent – enhances traveler wellbeing, safety, and comfort using real-time contextual insights.

Opportunity Connector – links visitors with local communities, events, and businesses to drive shared economic growth.