The Ministry of Municipalities and Housing has released new rules for both temporary and permanent billboards and advertising in the Kingdom's cities. This is part of the ministry's continuous efforts to improve the urban environment's aesthetic appeal and develop the urban landscape, striking a balance between advertising and urban beauty. In addition to allowing for innovative advertising content, this helps regulate the placement of billboards on public buildings, roadways, and other locations while taking safety and aesthetics into consideration.
According to the revised criteria, it is crucial to take down signage as soon as the license expires or the activity is canceled and return the site to its pre-existing state. This is to protect the visual landscape, improve adherence to urban identity, and stop actions that could harm cities' appearance and usability. These regulations, according to the ministry, are framed as part of its attempts to lessen visual distortion, establish a culture of compliance, and create an integrated urban environment that promotes citizens' ambitions and upholds the rights of cars, pedestrians, and users.
Additionally, it encourages private sector investment, which is consistent with Saudi Vision 2030's objectives of creating modern, integrated cities. In order to learn more about the requirements, the ministry asked interested parties, including advertisers and company owners, to visit its website or use the Balady platform.
